Easy Fresh is the world's only air freshener dispenser that uses the fragranced cover of the dispenser as the air freshener refill itself! Now instead of loading the new refill and replacing the cover, you just take off the old cover/refill and replace it with a FRESH one!!! Easily the best: Each cover is composed of a unique material containing twice as much fragrance as most other sir fresheners which is released over 30 days Easily Eco-friendly: Each Fresh refills are 100% recyclable and VOC compliant. Manufactured with over 50% less energy than typical plastic or steel containers Easily Freshens the air better: Continuously freshens for 30 days so you don't have the peaks and valleys (or the spritzing showers!) of metered aerosols Easy to use: Simply replace the old cover with a Fresh one - it's easy! Extra economy: Magic eye setting turns fan off when the lights go off allowing battery to last up to 4 months